EXPERIENCE

Bitwise Industries
VP of Events - Jan 2021 - June 2023

• Led a nine person event team across six city markets, driving 10+(30-300+ attendees) marketing events a month to acquire new clients/partners and foster company culture.

• Guided the development of an events calendar aligned with business goals, crafting marketing strategies to meet city expansion, partner and building tenant acquisition, and student registration objectives and executing successful events.

• Creation and execution of 15-20 mid-sized events (50-300 people) per month, 2-3 large scale events (200+attendees) per year.

• Successfully met KPIs for lead generation at all corporate events and increased attendance by 5% or more on recurring events.

• Managed and allocated necessary resources, including staffing, budgets running from $1,000 to $500,000, and equipment, to ensure goal attainment, providing recommendations to the Chief Marketing Officer with strategic rationale.

• Delivered comprehensive post-event analysis, evaluating event performance against KPIs, and leveraging insights for continuous improvement.

• Collaborated cross-functionally with 10+ internal marketing departments, 2-3 external marketing and event partners to implement event marketing and social media strategies, ensuring a cohesive brand presence.

• Successfully led custom development of internal event booking application with Tech Services and implemented company wide application launch.

• Supported the business through impactful event initiatives, cultivating new opportunities with potential investors, clients, and organizations, and enhancing the company's brand awareness and reputation across 10 cities and six states.

• Orchestrated end-to-end planning and execution of 40+ in-person and virtual events per month, developing comprehensive timelines and budgets to ensure seamless and successful implementation.

• Executing 20+ virtual marketing, community, and team events (60-400 attendees) on Zoom, Skype, and Welcome Experience virtual platform resulting in five to seven new investor and partner leads, 20-30 new students, and team building month over month.

• Continued efforts to curate company culture and community through company wide events for 900+ employees across 10 city markets.

Director of Events - July 2019 -Jan 2021

• Directed a four person event team across 2 cities, supporting the business through impactful events to attract two to five new clients and partners and foster a strong company culture.

• Orchestrated end-to-end planning and execution of in-person and virtual events, developing comprehensive timelines and budgets to ensure seamless and successful implementation.

• Managed 20+ virtual event projects per month.

• Captured 40+ student leads for Workforce Training through virtual marketing events such as Tech It Out.

• Collaborated with potential partners and customers on virtual events which lead to 5+ new community partners in 3 cities.

• Executing virtual events on Zoom, Skype, and Welcome Experience virtual platform.

• Identified and maintained necessary equipment and support software for both in-person and virtual events, staying up-to-date with the latest technology trends.

• Collaborated closely with multiple marketing departments, implementing effective event marketing and social media strategies to enhance event reach and engagement.

• Leveraged strong project management skills to create detailed event timelines, allocate resources effectively, and ensure a 100% successful timeline delivery and an 85% success rate.

• Contributed to the growth and success of the business through strategic event planning, fostering new client relationships, and reinforcing the company's brand through memorable event experiences.

• Increased entertainment events (160+ people) from 1 per month to 2-3 per month with increased profit generation.

Community Liaison - July 2016 - July 2019

• Facilitated collaborative efforts between entities and institutions, building strategic relationships and establishing parameters to drive effective collaboration in Fresno, CA with local politicians, non-profits, entrepreneurs, and local and regional tech companies.

• Served as a point of contact, addressing questions and concerns from both parties involved, ensuring clear communication, and fostering mutual understanding.

• Created and managed engaging community events, fostering public involvement and participation to strengthen community relationships.

• Through community events and public outreach obtained 10+ new tenants and a waitlist of 40+ potential tenants.

• Advocated for the organization's interests and objectives, leveraging collaborative efforts to further the organization's work and drive positive outcomes.

• Successfully launched, grew, and maintained onsite event space rental model growing client base by 10% year over, and garnering 40+ rentals per month and generated revenue of $100K in the first year.

• Spearheaded live entertainment model producing 12 live musical events per year resulting in 7 sold out events.

Director of Operations - Sept 2015 - July 2016

• Oversaw the comprehensive upkeep and management of two buildings totaling 58,000 sq ft with 60 tenants, ensuring smooth operations and tenant satisfaction.

• Provided vital support to the onsite construction foreman during new building projects, ensuring seamless coordination and timely completion.

• Facilitated tenant relations and streamlined move-in procedures for new suites, ensuring a positive experience for 30+ tenants.

• Managed, organized, and executed events, delivering memorable experiences while efficiently handling logistics and resources; also managed social media outlets (Facebook, Twitter, Instagram) and designed original content for Bitwise Industries.

• Managed the Cowork space and 100+ members.

• Grew the Cowork membership by double from 100 members to 200+ members.

Administrator - Aug 2014 - Sep 2015

• Provided comprehensive assistance and support to the CEO, ensuring smooth operations and efficient workflow.

• Management of an 8,000 sq ft building and 30 tenant relations on the property. Managed and maintained relationships with property vendors. Coordinated property vendors for cleaning, stocking, and security.

• Managed, organized, and planned successful events, delivering memorable experiences for attendees.

• Oversaw social media management, ensuring consistent and engaging content across multiple platforms.

• Contributed to branding, marketing, and efficient property operations by designing original content for Bitwise Industries, managing tenant relationships and property, and utilizing Appfolio for streamlined tenant payment management.

Valley Health Magazine
Lead Graphic Designer/Production Manager - Jul 2013 - Aug 2014

• Managed end-to-end operations of a magazine with a circulation of 68,550 readers, overseeing editorial and sales contractors and ensuring seamless production and delivery of creative content.

• Designed visually compelling page layouts, magazine covers, and original content, as well as promotional materials, showcasing strong graphic design skills and a keen eye for aesthetics.

• Collaborated with local health professionals to develop and coordinate the production of editorial materials and informational content, ensuring the magazine provided valuable and relevant information to its readership.

• Effectively communicated with stakeholders, driving revenue growth, expanding readership, and overseeing high-quality design and branding by external vendors.